Don’t Use a Generic Facebook Fan Page

Spice it up and look professional by adding an attractive and informative landing page. This is great opportunity to showcase what your business does and promote your company branding.

You can also control how much non-fans can see of your facebook fan site and offer them an incentive to join your page. Much more exciting than having people land on your wall.

Professional Profile Image

As your Facebook fan page is a great place to promote your company and it’s branding, it is imperative that is looks professional. Have a professional designer create a unique profile banner for you.

It is a constant image on your fan page, so use the space wisely.

Interact and Engage

Through apps like “Static HTML: iframe” you can add additional tabs for surveys, events and contact forms. A great way to engage your fans and keep your page active and interesting.

No-One Likes Spam

Don’t constantly promote your own company or its services as the only means of communication with your fans. Eventually it will bore your fans and they will soon lose interest.

Facebook is a SOCIAL website. Yes you want to promote your company and show your fans what you can do for them. But it shouldn’t be the only thing you are talking about. Which leads into…

Quality over Quantity

Your interest in your fans shouldn’t stop once they become a fan. It doesn’t matter if you have 50 fans or 500 friends — the quality of your posts will be a huge factor in whether you keep those fans for the long-term. Interact with your fans by asking relevant questions, and provide tips and links to blog and news articles.

This will keep your fans interested and show you are an expert in your field.

Leave the “Likes” to your Fans

At one time of another, most businesses have been guilty of this. When you publish a status update or upload an image you are seeking interaction with your fan base. You obviously like everything you post or upload or you wouldn’t do it right? You want your fan’s opinion, not your own.

Liking everything you post ends up looking tacky and unprofessional. Leave it to your fans to show their appreciation.

The Winner Is…

Competitions are a great way to increase your fan base and give something back to your fans. Take time to consider what type of competition you want to run, the target market the competition is aimed at and be sure to abide by Facebook Competition Regulations (or you may not have a fan page for long!).

Apps like Wildfire are a great way to run competitions on your fan page.

The Final Word

When it comes to social networking profiles and your own company website, up-to-date information and interaction with your audience goes a long way to its continued success. Spend the time truly engaging with your fans and the effort will certainly pay off.